Currently the director of marketing, respiratory inhaled at AstraZeneca, Robert Zeiger’s career has included both marketing and sales roles at AstraZeneca and also GlaxoSmithKline. Zeiger has led multiple product launches, for vaccines at GSK and in the respiratory marketplace at AstraZeneca. He has also been a force behind award-winning campaigns for COPD including the unbranded Listen to Your Lungs and the branded Get Real campaign (for Breztri). He has also successfully led the consumer team for Breztri. Zeiger also loves cars and can often be found at a local track when he is not spending time with his wife, Amy, and sons, Zachary and Cameron.