AbelsonTaylor wins back Prevacid ad business

AbelsonTaylor won back the Prevacid professional advertising business, along with the account for TAP’s follow-on TAK-390MR.

March 20, 2007

10:14 pm

AbelsonTaylor won back the Prevacid professional advertising business, along with the account for TAP’s follow-on TAK-390MR. AbelsonTaylor previously handled Prevacid professional from pre-launch, in 1994, until 2004, producing the iconic “Heals Tough” campaign for the drug, before losing it to GSW Worldwide.

From Our Partners

Partner Content

The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

Partner Content

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

A Big C Shift: Rebranding cancer to reflect advances in oncology

Partner Content

A Big C Shift: Rebranding cancer to reflect advances in oncology

Pivoting people’s perception of the disease to match the realities of treatment.

Nothing personal: The delicate balance of human connections

Partner Content

Nothing personal: The delicate balance of human connections

With a focus on healthtech and healthcare marketing, this live in SXSW podcast explores how the human touch compares to AI.