GSW Worldwide, an inVentiv Health company, has been named agency of record by BioBehavioral Diagnostics Company for their McLean Motion and Attention Test, a non-invasive, diagnostic system that provides evidence-based measures of the core symptoms of attention deficit hyperactivity disorder. GSW Worldwide will provide a broad range of strategic marketing and promotional services for the product including the development of a new campaign, and physician programming. The account will be based in GSW Worldwide’s Newtown, PA office. The details of the contract were not disclosed.
Account wins
GSW Worldwide, an inVentiv Health company, has been named agency of record by BioBehavioral Diagnostics Company for their McLean Motion and Attention Test, a non-invasive, diagnostic system that provides evidence-based measures of the core symptoms of attention deficit hyperactivity disorder.
