WPP's joint chief operating officers Mark Read and Andrew Scott have said they do not believe a break-up of the ad group makes sense.
The 2017 numbers aren't kind to print-first publishers. Is this a blip in print's fortunes or the start of a long-predicted decline?
Following massive strikes by Opdivo and Keytruda, will more supersized campaigns follow?
We considered pharma and healthcare ads that, per iSpotTV, started airing no earlier than January 2017.
Pharma companies are likely to put up aggressive resistance to the measure, introduced earlier this month.
Drug ads make up to 38% of prime time commercials; Merck considers whether to pursue FDA approval for anacetrapib; BMS and Daiichi partner
The Canadian contact lens etailer partnered with a new technology vendor to look beyond its direct click-to-conversions.
Lawmaker wants better enforcement of TV ads placed by lawyers; more toddlers are taking antipsychotics; Neurocrine puts off price disclosure of new drug
A more general warning encourages consumers to engage in a personal discussion with their doctor about a drug, and it promotes engagement with longer-format printed or digitally-delivered information.