New advertising will account for a $24 billion investment this year.
As the Cannes CMO Growth Council meets, marketers weigh in on what they're looking to gain from the Festival and this year's changes.
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.
Former JWT global chief executive Gustavo Martinez has departed WPP in a sign that the ad group's new leadership wants to draw a line under his controversial tenure.
As global advertisers cut their spending, should the agency world take a hard look in the mirror?
Investor pressure is likely to force WPP into selling Kantar, possibly along with other assets - which could open opportunities for Sir Martin Sorrell's new vehicle S4 Capital.
"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.
The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.
Sir Martin Sorrell has confirmed details of his return to the front line of advertising only weeks after leaving WPP, with the launch of a new "multinational communication services business".
If we properly and intentionally use the power of targeted marketing on behalf of our disabled customers, we might drive real value for an audience we've ignored for too long.
MM&M is honoring 15 of the most-senior women in healthcare along with 20 Women to Watch who are changing the industry.
Susan Lodise is SVP, group account director of Publicis.
A divisive figure, Sorrell's rise to the top of the ad industry was never dull. Here, we outline the key moments.
Whether jurors will award a pharma Grand Prix, and whether US pharma will show up, are two open questions in the run-up to Lions Health.
To say that Sir Martin Sorrell's rapid departure from WPP was a seismic event is an understatement. So just what happened in the days leading up to the fall of its CEO?
Roberto Quarta faces a potential shareholder revolt at next month's AGM after advisory group Glass Lewis recommended that shareholders vote against his re-election.
Sorrell was good copy. He got into bruising takeover fights, took on media owners in trading negotiations, sued rivals and former employees, and clashed repeatedly with WPP's shareholders over his pay.
The former WPP chief executive shared his view on technology, the economy, and politics on Tuesday at Techonomy NYC 18.
Thanks to legalization, a new breed of startups are changing the nature of cannabis advertising.
Marketers discuss the role of ad safety tech in helping pharma clients feel comfortable with ads in non-endemic media.
Record year for brands, fewer celebrities, lower volume of entries expected and much more.
Remedy Health Media's Mike Collins discusses ways pharma and healthcare companies have shifted their strategies in the years after the success of blockbuster drugs.
Croom Lawrence and Kent Groves of Merkle Health explain being human.
Dawn Hastings, associate creative director, Dudnyk, says using patients in campaigns for orphan drugs makes a brand's audience feel obligated to act.
Those on the vanguard of transformation include a number of upstarts and veteran gurus taking on historic challenges plaguing health data.
Here are the 40 upstarts and veterans who are transforming the healthcare industry.
Mark Read has said WPP needs to focus more on clients and less on how it organizes itself.
Sir Martin Sorrell stayed too long as WPP chief executive, even before the personal conduct row that abruptly ended his tenure after 32 years.
But threats to the industry loom as brands take work in-house.
HealthyWomen's CEO dishes on the #KeeptheCare initiative, and the rigors of activism and advocacy in the digital age.