Agency Business briefs
Allergan named Pacific Communications agency of record for overactive bladder treatment Sanctura XR. The review resulted from a co-promotion agreement Allergan entered into with Quintiles whereby Quintiles will leverage its expertise in primary care to rapidly deploy a specialized sales force for the product while Allergan continues to target urology. Pacific will act as agency of record on both efforts.
InVentiv Health named former Pfizer exec Eric Sirota president of commercial services. Sirota, most recently VP US marketing, commercial strategy and innovation and regional sales within Pfizer's Powers business unit, will oversee InVentiv's Selling Solutions and Advance Insights divisions.
RelayHealth, a McKesson Corporation business, named Adair Greene McCann to handle strategic advertising and marketing support for its corporate identity and healthcare information technology offerings, including its health information exchange offering for hospitals and health systems.