Agency Business briefs

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WPP announced plans to acquire Marketing Direct, Inc. through Wunderman's KBM Group. Marketing Direct offers direct and interactive marketing services for healthcare and insurance providers, and boasts 64 employees.

Publicis Healthcare Communications Group acquired Digital District, a Dusseldorf, Germany-based digital healthcare and communications strategy shop. The agency will be folded into Publicis Healthware International, the network's global digital communications arm. Aleksandar Stojanovic will continue to lead the shop.

Creston PLC, a UK-based communications company, announced plans to acquire healthcare PR shop Cooney Waters and its healthcare advocacy subsidiary Alembic Health Communications for $30.8 million in cash.  

Topin & Associates promoted Prill Kozel (below) to creative director and Tanja Noren to account director. The Chicago indie shop also announced the hires of Steven Rupuer as account exec and Erin Schwarz as copywriter.

Vox Medica named Karen Beckert SVP. Beckert joins from Ogilvy & Mather, where she was senior partner and executive group director.
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