CCO firings a sign of agencies' waning tolerance for misbehavior
At MM&M's third annual Hall of Femme event in June, attendees celebrated the progress of women leaders breaking through, rising up the ranks, and punching through the glass ceiling. It served as a sign that things were changing for the better in this traditionally male-dominated industry, especially in the era of Times Up and #MeToo.
To be sure, inappropriate behavior is not an anomaly in healthcare marketing. At MM&M's first Hall of Femme event two years ago, women shared instances of gender bias in their careers.
If they choose to ignore charges of untoward behavior, the consequences for agencies could be a loss of talent, as Golin Chief Creative Officer Caroline Dettman noted at Golin's Have Her Back event in New York this week. Agencies must foster a diverse and inclusive environment or they will lose women creatives, and that would put them at a significant disadvantage, as numerous studies on the impact of having a diverse workforce have shown.