Former JWT chief Gustavo Martinez exits WPP two years after sexual harassment row
A WPP spokesman said: "Gustavo Martinez and WPP have agreed it is in the best interests of both parties for him to pursue his career outside the group."
Studio Rx will offer services in experiential media like virtual and augmented reality, 360-degree video, and installations.
The renamed Evoke will replace the individual agency network with six areas of focus.
Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.