Giant hires new Philadelphia GM and creative director
Ben Mallory most recently served as AstraZeneca's content director of customer experience and innovation and director of digital strategy.
Giant Creative Strategy named Ben Mallory as executive creative director and general manager of the agency's Philadelphia office.
Mallory most recently served as AstraZeneca's content director of customer experience and innovation and director of digital strategy. Before that, he also held creative leadership roles at Evoke Health, Red Tettemer, and Digitas Health.
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“I was first introduced to Giant on the client side,” said Mallory. “They were smart, results-oriented. I was impressed by their expertise in technology and how well-established they were in Silicon Valley.”
In his role, Mallory will oversee all aspects of the Philadelphia office as well as lead the creative services department, operations, and project management. He will work closely with the San Francisco leadership team, driving cross-channel engagement for both East and West Coast clients.
Mallory said he hopes to build the scale of the Philadelphia office, through growing revenue and fine-tuning skills that are already in place.
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“It's a very transformational time for pharmaceutical companies, with their changing organizational structure and marketing approach,” said Mallory. “Digital and mobile are playing a much larger role and we are having to respond to those needs. I think our smaller footprint allows us to be very agile and I want to maintain that and adapt clients' needs.”
“More and more, our Philadelphia office is becoming a hub of innovation and this takes our East Coast presence to the next level,” Giant CEO Steven Gold said in a news release.