Is it time for pharma ad agencies to reboot?
Global advertisers are cutting their ad spends — particularly when it concerns digital ads, according to The Wall Street Journal.
Studio Rx will offer services in experiential media like virtual and augmented reality, 360-degree video, and installations.
The renamed Evoke will replace the individual agency network with six areas of focus.
Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.