One-word answers with Publicis Groupe chairman Maurice Lévy
Lévy has most emphatically "not retired". After handing the Publicis Groupe chief executive role over to Arthur Sadoun, he has been as busy as ever.
Studio Rx will offer services in experiential media like virtual and augmented reality, 360-degree video, and installations.
The renamed Evoke will replace the individual agency network with six areas of focus.
Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.