Rethinking disability targeting
Too sensitive for whom? On Facebook, I can target you based on whether you are pregnant, but not if you're wheelchair bound or if you have a child whose upper limb loss makes tying shoes difficult. The unstated difference between those scenarios is that the former is historically heralded by society as a blessing while the latter are stigmatized as a curse. Any view of a disability as “too awkward to broach” in the context of advertising is a problem purely on the part of the advertiser and is increasingly at odds with how members of the disabled community have viewed themselves over recent decades.