Healix's Jeffrey Erb on what pharma giants consolidating accounts means for agencies

Healix's Jeffrey Erb on what pharma giants consolidating accounts means for agencies

Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.

WPP leaves Farm Street HQ as it cuts links with Sorrell era

WPP leaves Farm Street HQ as it cuts links with Sorrell era

WPP is set to depart its London headquarters in Farm Street after more than 30 years as it seeks "a more modern and attractive office."

Outcome Health adds Nielsen measurement tools

Outcome Health adds Nielsen measurement tools

The point-of-care healthcare marketing company also conducted an initial study with Nielsen on its audience.

Kyne partners with Agora to expand reach to Latin America

Kyne partners with Agora to expand reach to Latin America

The partnership will give Kyne a presence in Mexico, Argentina, and Colombia.

Abbott Nutrition comms leader Steve Yuan joins Edelman Chicago

Abbott Nutrition comms leader Steve Yuan joins Edelman Chicago

He's filling the newly created role of EVP of integrated analytics and innovation for the agency's Chicago health practice.

Omnicom makes first management, tech consulting purchase

Omnicom makes first management, tech consulting purchase

Credera - like consultancies - has direct access to Fortune 500 C-suite execs.

Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Digital deliverance: 4 ways marketers can make content more engaging for HCPs

Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.

Haymarket Media brings on Ogilvy CommonHealth med-ed leader

Haymarket Media brings on Ogilvy CommonHealth med-ed leader

Mary Manna Anderson has joined Haymarket to lead its medical education business.

Global marketers expect their budgets to rise in 2019

Global marketers expect their budgets to rise in 2019

At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.

Benchworks launches health system marketing division

Benchworks launches health system marketing division

The agency brought on Lisa Wolfington to lead the group as director of health system marketing.

Huntsworth cuts ties with 5% of PR accounts to end 'abusive' client relationships

Huntsworth cuts ties with 5% of PR accounts to end 'abusive' client relationships

Huntsworth has stopped working with around 5% of clients in its Communications arm - which includes Grayling, Red and Citigate - as it exits "unprofitable" accounts, CEO Paul Taaffe has told PRWeek.

Huntsworth PR revenue falls as Grayling 'eliminates' unprofitable client contracts

Huntsworth PR revenue falls as Grayling 'eliminates' unprofitable client contracts

Huntsworth has reported a 5.4% fall in like-for-like revenue at its PR agencies in the first half of 2018, led largely by declines at Grayling after the "elimination of unprofitable client contracts."

IPG raises growth target for 2018 amid strong Q2 results

IPG raises growth target for 2018 amid strong Q2 results

The holding company's net revenue jumped 5.6% in the second quarter.

A West Coast footprint and professional focus: Evoke's CEO on its Giant acquisition

A West Coast footprint and professional focus: Evoke's CEO on its Giant acquisition

Reid Connolly talks the benefits of buying San Francisco-based firm Giant.

Healthcare takes blame for disappointing Q2 for Publicis Groupe

Healthcare takes blame for disappointing Q2 for Publicis Groupe

The holding company has launched a review of its Publicis Health Solutions business after a volatile Q2.