Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.
WPP is set to depart its London headquarters in Farm Street after more than 30 years as it seeks "a more modern and attractive office."
The point-of-care healthcare marketing company also conducted an initial study with Nielsen on its audience.
The partnership will give Kyne a presence in Mexico, Argentina, and Colombia.
He's filling the newly created role of EVP of integrated analytics and innovation for the agency's Chicago health practice.
Credera - like consultancies - has direct access to Fortune 500 C-suite execs.
Despite a rash of pessimism, HCPs remain engageable. Marketers must utilize open medical education hubs and CME town halls — among other tactics — to make content more engaging.
Mary Manna Anderson has joined Haymarket to lead its medical education business.
At least six in 10 marketing chiefs globally are expecting growth in their budgets in the coming year, with 73% of UK chief marketing officers predicting a boost.
The agency brought on Lisa Wolfington to lead the group as director of health system marketing.
Huntsworth has stopped working with around 5% of clients in its Communications arm - which includes Grayling, Red and Citigate - as it exits "unprofitable" accounts, CEO Paul Taaffe has told PRWeek.
Huntsworth has reported a 5.4% fall in like-for-like revenue at its PR agencies in the first half of 2018, led largely by declines at Grayling after the "elimination of unprofitable client contracts."
The holding company's net revenue jumped 5.6% in the second quarter.
Reid Connolly talks the benefits of buying San Francisco-based firm Giant.
The holding company has launched a review of its Publicis Health Solutions business after a volatile Q2.