Sorrell reveals 'very different approach' with $352.3m MediaMonks deal
Sorrell with agency founders Wesley ter Haar and Victor Knapp
"It's a very different approach and a very different structure – one that is built for the future, not for the present and certainly not for the past," Sorrell told Campaign in an interview, noting MediaMonks will not have an earn-out.
S4 Capital will be "run on a single P&L basis, as clients are increasingly demanding" – again a contrast with WPP, which came under criticism during Sorrell's tenure because it had silos.
S4 Capital said the MediaMonks transaction "seeks to create the digital platform of the future", noting the agency already "provides a global and locally relevant approach" and "co-locates resources at both agency and client".