'The elephant in the room': Absent Sorrell inspires anger and affection at WPP
Roberto Quarta, the executive chairman, gave nothing away about the Sorrell personal misconduct saga but his confident body language and beaming smile spoke volumes.
Studio Rx will offer services in experiential media like virtual and augmented reality, 360-degree video, and installations.
The renamed Evoke will replace the individual agency network with six areas of focus.
Bigger budgets, fewer accounts. That's the dilemma facing pharma marketers as drugmakers consolidate work.