WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree
Brian Wieser, senior research analyst – advertising at Pivotal Research Group, said today that a sale of Kantar would be "favourably viewed by investors who have come to dislike the data business", while a failure to dispose of it would be "negatively received".
Sorrell confirmed last week that S4 Capital, his investment vehicle, was undertaking a reverse takeover of publicly listed company Derriston Capital. Sorrell is the executive chairman of the merged company.
This story first appeared on campaignlive.co.uk.