Like everyone else, MRM for Health learned over the last two-plus years that we’re nothing without our health. But rather than bemoan the disruption that COVID-19 rained down upon the business, MRM instead sought out people whose importance-of-health epiphany opened them up to the possibility of working in healthcare marketing.

As a result, the agency saw head count shoot up during 2021, from 163 people at the outset of the year to 185 at its conclusion. Additions included chief data and digital officer Eladio Portela; SVP, strategy director Gene Fitzpatrick; EVP, total commerce experiences Edward Kim; EVP, global managing director, media Katerina Sudit; SVP, operations Jennifer Nardone Cantelmo; and SVP, global head of AI and behavioral sciences Annie Hou.

“We all bring different superpowers to MRM for Health and build on the culture of MRM as a whole,” says EVP, managing director and global healthcare lead Peter Rooney, who joined the agency last year from Ogilvy Health. “We brought a lot of new talent into the organization to build on that culture, and all the superpowers are focused around driving innovation in health.”

Another new arrival, SVP, executive creative director Stewart Krull, stresses that healthcare has never been such a focus for so many people, which only accentuates the work the agency does.

“While it’s been tough for any agency over the last few years to adjust to everything, there was a certain benefit to it as well,” he explains. “We have a better understanding of where our messages are going and what our ideas need to impact, and it helps people understand the importance of what do.”

MRM generated solid results during 2021. Revenue climbed 14% to an MM+M-estimated $37 million from an estimated $32.5 million in 2020. It added new or expanded engagements with AstraZeneca, Sunovion, Abbott, Novartis and Sanofi to a roster that already counted Johnson & Johnson, GSK, Cigna and the Robert Wood Johnson Foundation as clients. 

Krull is particularly proud of the agency’s work on behalf of Johnson & Johnson Vision, describing it as “a wonderful intellectual and creative challenge” that involves multiple disciplines.

“We’re looking at the entire customer experience, from working with eye care professionals to messaging the patients,” he notes. “We’re augmenting the entire lifestyle — not just the purchase funnel, but the entire relationship.”

Looking ahead, Rooney reports MRM is poised to build off its recent growth during the remaining months of 2022. 

“We are pleased with the organic growth of our existing clients and, most importantly, the satisfaction results that we get back from our existing clients,” Rooney says. “Last year, we brought in the talent across the different disciplines. Now strategy, creative, data, technology, commerce and behavioral science are all coming together to create the MRM for Health of the future.”

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Work from outside pharma you admire…

Like heart disease, hypertension and other conditions we tackle frequently, air pollution is silent, invisible and deadly. With Addresspolution.org, AMV BBDO weaponized data against both nitrogen dioxide and public apathy by tying air quality reports to home sales. Suddenly, taking better care of the environment was something homeowners cared more about. It’s an unignorable effort and the kind of work that drives us to go to work every day. — Stewart Krull, SVP, executive creative director