Precisioneffect president Carolyn Morgan believes everything that sets her agency apart is neatly encapsulated in its tagline: Work that’s both well done and rare. Morgan, who also holds the role of EVP of patient and provider solutions at parent company Precision Value & Health, similarly believes this duality helped make 2021 the agency’s largest growth year since its inception.

The company grew revenue 36% in 2021, to $59.8 million from $43 million. Staff size increased as well, from 205 full-timers at the end of 2020 to 250 a year later.

“What’s unique about the agency is not only do we have, but we have had for a long period of time, a very specific mission, and that’s to work with companies that are seeking to change the standard of care,” Morgan explains. “Where there’s never been a product before or where there’s a new opportunity to change the landscape of the market — that’s really where we shine.”

Precisioneffect chief creative officer Deborah Lotterman agrees, noting that much of the company’s work is in the realms of rare disease and oncology. By way of example, she points to work for Amicus Therapeutics (on a treatment for Pompe disease) and Takeda (on Vonvendi, a drug that treats von Willebrand disease).

The agency added another tool to its arsenal in 2021 via the acquisition of Pascāle Communications, a PR and social media specialist shop. The addition of those capabilities will help Precisioneffect get client messaging out in the world even more creatively, Morgan says. It also adds another capability, community management, the agency had previously lacked.  

“Historically, we had been able to offer social media, but the community management aspect takes it to another level,” Morgan explains. “We can do 24-hour community management. Making our clients feel safe and comfortable while they’re engaging on social platforms was a huge part of that acquisition drive.”

Morgan says Precisioneffect learned a lot from Pascāle, which had been virtual since its inception. As a result, the agency has created a hybrid excellence team designed to help it roll with the pandemic-prompted changes in work/life preferences. Precisioneffect now has employees based in 25 states; new hires had previously been limited to Los Angeles, Boston and London.

“In some instances, we can bring people in who are doing something entirely new. For example, we hired someone who was working at a nursing home who had a huge passion for social media,” Morgan adds.

Precisioneffect expects the pace of growth to slow by a bit in the remaining months of 2022. It plans to use the (relative) breather to focus within.

“We’re hoping to digest everything that happened in 2021 and give the teams a little bit of a rest,” Morgan says. “We’ve been very, very specific and deliberate about that this year, because we were running the teams really fast. We accomplished so much, but now we need to make sure that we’re giving them a little bit of a break.” 

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Work from outside pharma you admire…

This is bittersweet, because we did come up with this work. Adidas recently launched Impossible Is Nothing, a campaign featuring unexpected athletes who turn “impossible” into “I’m possible.” We developed this concept several years ago for a client treating children and young adults with a rare disease. The work won us the pitch, but the pitch work did not become the campaign (you know how that goes). Anyway, the Adidas campaign
is beautiful. — Lotterman