Ready for a close-up because… The company claimed five accounts from Bausch Health, including the DTC and HCP engagements for blockbuster antifungal Jublia. The assignments join work for Gilead (on antibacterial Cayston) on a client roster that outpunches its weight. To accommodate the growth, the agency added three new roles: media director (Sarah Lohrenz), media supervisor (Melanie Sirota) and associate director, analytics and data science (Benjamin Badofsky).
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