Ready for a close-up because… The agency’s relationship with Hologic (on five brands) positions it as a power-player in the burgeoning women’s health sector. Few firms have sought to “own” the space; the strong bond with Hologic, forged amid the pandemic, bodes well for future growth. The steady hand of president and CEO Susan Flinn Cobian, who boasts two decades of agency leadership experience, should have a similar effect.
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