Agency

Unilever brings holding group creative teams together for new agency model trial

Unilever brings holding group creative teams together for new agency model trial

Unilever is trialling a new agency model which will see creative agency talent within a holding group integrated into a single team.

Global ad investment to grow 4.5% in 2018

Global ad investment to grow 4.5% in 2018

New advertising will account for a $24 billion investment this year.

No pharma Grand Prix awarded for second straight year

No pharma Grand Prix awarded for second straight year

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Since the inception of the award in 2014, the pharma Grand Prix has only been awarded twice.

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

WPP's Read: We're focusing on collaboration, rather than 'collapsing' agency brands and restructuring

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Mark Read has warned against "collapsing" too many WPP agency brands and said driving greater collaboration is more important than a "major restructuring".

Outcome Health turns to Matt McNally as CEO

Outcome Health turns to Matt McNally as CEO

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Rishi Shah stepped down from the chief executive position five months ago amid fraud allegations.

'The elephant in the room': Absent Sorrell inspires anger and affection at WPP

'The elephant in the room': Absent Sorrell inspires anger and affection at WPP

In the week that former WPP chief Sir Martin Sorrell faced claims of bullying behaviour and paying for a prostitute, the ad group will be breathing a sigh of relief after an AGM that avoided a showdown.

Ogilvy stresses post-restructuring flexibility in health work

Ogilvy stresses post-restructuring flexibility in health work

The WPP agency is hoping its reorganization results in more collaboration among health and wellness staffers.

WPP's Read writes to staff about importance of 'respect' in wake of Sorrell press coverage

WPP's Read writes to staff about importance of 'respect' in wake of Sorrell press coverage

WPP joint COO Mark Read has emailed all staff at the group to tell them to expect respect from their colleagues and announce a group-wide code of conduct review.

Sorrell in the headlines over 'sex, cash, and bullying' claims

Sorrell in the headlines over 'sex, cash, and bullying' claims

Martin Sorrell's reputation is under increasing fire from the press, with both the 'Financial Times' and the 'Daily Mail' using their front pages to air allegations about his conduct today.

Sorrell denies prostitute allegation

Sorrell denies prostitute allegation

WPP's unpublished investigation into its former chief executive Martin Sorrell's conduct examined whether he used company funds to pay a prostitute, according to reports.

Former JWT chief Gustavo Martinez exits WPP two years after sexual harassment row

Former JWT chief Gustavo Martinez exits WPP two years after sexual harassment row

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Former JWT global chief executive Gustavo Martinez has departed WPP in a sign that the ad group's new leadership wants to draw a line under his controversial tenure.

Is it time for pharma ad agencies to reboot?

Is it time for pharma ad agencies to reboot?

As global advertisers cut their spending, should the agency world take a hard look in the mirror?

WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree

WPP investor pressure to sell Kantar could open door to Sorrell acquisition spree

Investor pressure is likely to force WPP into selling Kantar, possibly along with other assets - which could open opportunities for Sir Martin Sorrell's new vehicle S4 Capital.

Interview | Michael Parisi, Guidemark Health

Interview | Michael Parisi, Guidemark Health

Guidemark Health CEO Michael Parisi explains to MM&M's Larry Dobrow why he embraces the current state of the partner-agency relationship.

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

Ogilvy unveils new identity: CEO Seifert explains agency's new structure and purpose

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Ogilvy is ditching Mather, introducing a new corporate identity and cementing months of streamlining with a simplified organizational structure that chief executive John Siefert says will "build a new model for our industry".

Transparency may have taken a back seat on this diversity drive

Transparency may have taken a back seat on this diversity drive

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MM&M/Publicis Health's first Diversity Survey reveals some notable shifts to making the healthcare industry more inclusive, yet many agencies didn't feel like opening up about their diversity numbers.

This nonprofit wants brands to pressure their agencies to drop tobacco clients

This nonprofit wants brands to pressure their agencies to drop tobacco clients

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The Quit Big Tobacco campaign from Vital Strategies is using HP's agency diversity push as a guide.

Terry Savage: What Cannes should and shouldn't be

Terry Savage: What Cannes should and shouldn't be

"Creativity in 2018 comes from everywhere" Cannes Lions' outgoing chairman says, describing what's new this year and how it differs from his first ever Cannes in 1986.

One-word answers with Publicis Groupe chairman Maurice Lévy

One-word answers with Publicis Groupe chairman Maurice Lévy

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The former Publicis Groupe chief executive provides a word of advice (literally) to Sir Martin Sorrell on life "post-CEO", as well as the right time to retire and life with a beard.

Sir Martin Sorrell set to reignite career with stock market return

Sir Martin Sorrell set to reignite career with stock market return

The former WPP CEO is thought to be gearing up to acquire a new company which he will turn into a new marketing group.

Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture Interactive launches programmatic unit in response to 'significant' client demand

Accenture has taken another big step into the agency space by launching a programmatic media planning and buying unit.

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

Health diagnostic startup Nanobiosym brings on Finn Partners as AOR

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Nanobiosym hired the agency shortly after its proprietary technology was approved by the FDA.

Neera Chaudhary, Golin

Neera Chaudhary, Golin

Neera Chaudhary is global president of healthcare of Golin.

Becky Chidester,  Wunderman Health

Becky Chidester, Wunderman Health

Becky Chidester is CEO of Wunderman Health.

Wendy Blackburn, Intouch Solutions

Wendy Blackburn, Intouch Solutions

Wendy Blackburn is EVP, marketing and communications of Intouch Solutions.

Wendy Lund, GCI Health

Wendy Lund, GCI Health

Wendy Lund is CEO of GCI Health.

Making headlines: Key moments throughout Martin Sorrell's historic career

Making headlines: Key moments throughout Martin Sorrell's historic career

A divisive figure, Sorrell's rise to the top of the ad industry was never dull. Here, we outline the key moments.

The future of the agency model in a post-Sorrell era

The future of the agency model in a post-Sorrell era

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As WPP faces break-up calls in the wake of Sir Martin Sorrell's exit, the agency holding company model is under greater scrutiny than at any time since the 1980s.

Whither the pharma Grand Prix? Questions abound in run-up to Cannes health fest

Whither the pharma Grand Prix? Questions abound in run-up to Cannes health fest

Whether jurors will award a pharma Grand Prix, and whether US pharma will show up, are two open questions in the run-up to Lions Health.

AstraZeneca's Joe Shields to launch Health Accelerators with Think Patients

AstraZeneca's Joe Shields to launch Health Accelerators with Think Patients

Shields will serve as president of the Think Patients subsidiary firm.