Genevieve Paquette is chief marketing officer and board member of Level Ex.
Pharma has backed a number of AR-based games for physician learning and marketing. They're meant to complement live learning, but mobile games may do a better job teaching certain skills.
The Pikachu-catching phenomenon popularized AR and made the technology much more accessible.
To demonstrate the power of goggles equipped with AR and VR, the assistive technology company recreated the event on Facebook Live this weekend.
The drugmaker saw a gap in patient-physician conversation about retinal disease.