Berkeley Bethune, VP of relationship marketing, Healthline Media

Most recent articles by Berkeley Bethune, VP of relationship marketing, Healthline Media

Helping patients take control of their health journey with decision utility

September 26, 2024

12:00 pm

Marketers can enhance the patient journey by focusing on decision utility, blending data insights and tailored tools to empower action and drive better health outcomes.

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Advancing patient centricity through HCP and DTC marketing synchronization

Join OptimizeRx chief commercial officer Theresa Greco as she highlights the steps pharma brands can take to make the synchronization shift — and why patient centricity is the key.

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Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Discover how Medlive ENGAGE connects pharmaceutical and biotech brands with healthcare providers through tailored video content and advanced engagement tools. Drive impactful education, boost audience interaction and achieve measurable success in delivering peer-to-peer learning experiences that resonate with your target professionals.

Partner Content

10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Listen as CEO/founder of EvolveMKD, Megan Driscoll, reflects on the last decade of change, founding and owning an agency during this time and what lessons she’s taken away for her company and on behalf of her clients.

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Privacy matters: Marketing compliance in practice

How healthcare marketers approach patient privacy concerns.

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Berkeley Bethune, VP of relationship marketing, Healthline Media

Most recent articles by Berkeley Bethune, VP of relationship marketing, Healthline Media

Helping patients take control of their health journey with decision utility

MM+M Media Summit

From Our Partners

Partner Content

Advancing patient centricity through HCP and DTC marketing synchronization

Partner Content

Medlive ENGAGE — Transform your digital peer-to-peer HCP education

Partner Content

10 years of ‘Be Kind, Don’t Suck’ in PR and digital marketing

Partner Content

Privacy matters: Marketing compliance in practice