Bill Drummy

Most recent articles by Bill Drummy

How IBM’s Cognitive Computing Platform Might Help Make Healthcare Smarter
How IBM’s Cognitive Computing Platform Might Help Make Healthcare Smarter
Bill Drummy
November 9, 2015
8:05 pm

Soon, IBM says, Watson will be used by one particular pharma company to create a website where, once a drug is prescribed, patients can ask questions in their own words and the website will provide answers in near real-time.

TEDMED 2014: Changing the Game & Curing the Sickness of Fear
TEDMED 2014: Changing the Game & Curing the Sickness of Fear
Bill Drummy
September 26, 2014
2:02 pm

The great thing about TEDMED—the promise of the brand—is that it will inspire you to see the world differently. On this most important score, TEDMED succeeded in some spectacular ways.

How Apple, Google and Samsung Are About to Reshape the mHealth Landscape
How Apple, Google and Samsung Are About to Reshape the mHealth Landscape
Bill Drummy
June 24, 2014
3:15 pm

How the torrent of news from these tech titans may change the near-term realities on the ground for pharma and medical device companies

The high cost of doubting those ROI numbers
The high cost of doubting those ROI numbers
Bill Drummy
November 1, 2012
4:00 am

Some critics say, in effect, “I’d rather spend $20 million on TV and get a big splash of topline revenue.”

WEB EXCLUSIVE – Pragmatism vs. Possibility: the false pharma fight over the iPad
WEB EXCLUSIVE – Pragmatism vs. Possibility: the false pharma fight over the iPad
Bill Drummy
July 26, 2011
4:25 pm

The pace of adoption of the iPad continues to startle, and already half of the top 20 pharma companies have bought into the tablet platform. But now comes the tricky part: how will pharma actually use their fancy new machines? Bill Drummy reports.

Dropped call: the digital story everyone’s missing
Dropped call: the digital story everyone’s missing
Bill Drummy
February 15, 2010
10:10 pm

Funny what gets people’s attention. Today’s topic du jour is social media—every pharma company sports an ad hoc committee, umpteen hyperbolic stories in the press, heck even the FDA has taken notice!

Portal combat: pull the plug on pharma HCP sites
Portal combat: pull the plug on pharma HCP sites
Bill Drummy
September 15, 2009
4:54 pm

Strange how some bad ideas have a way of sticking around. Commercials in movie theaters, the cellophane they use to imprison DVDs and, in pharmaceutical marketing, online physician portals.

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