Chris Daniels

Most recent articles by Chris Daniels

The 10 biggest communications lessons from the COVID-19 public health emergency
The 10 biggest communications lessons from the COVID-19 public health emergency
Chris Daniels
May 18, 2023
3:15 pm

From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.

‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
‘No longer reliable’: Twitter chaos means public safety messaging gets a rethink
Chris Daniels
May 9, 2023
12:00 pm

Transportation and public-health agencies used to go to Twitter first during an emergency. Now it’s not so simple.

The end of TikTok? Influencer marketing pros prep for possible ban
The end of TikTok? Influencer marketing pros prep for possible ban
Chris Daniels
March 24, 2023
2:30 pm

The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.

How brands can engage audiences on TikTok via search
How brands can engage audiences on TikTok via search
Chris Daniels
August 22, 2022
11:59 am

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

Buckle up: Even more wage inflation is coming for agencies
Buckle up: Even more wage inflation is coming for agencies
Chris Daniels
July 1, 2022
10:07 am

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Chris Daniels
May 20, 2022
11:50 am

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

The impossible dream: How 5 agencies are making the 4-day workweek happen
The impossible dream: How 5 agencies are making the 4-day workweek happen
Chris Daniels
February 28, 2022
3:15 pm

Clients would never support it, goes the old line of thinking. But firms are starting to push that aside with surprising results.

As Omicron emerges, communicators lean on lessons of past 2 years
As Omicron emerges, communicators lean on lessons of past 2 years
Chris Daniels
December 3, 2021
12:13 pm

Experts are advising clients to communicate regularly and clearly, and be ready to act quickly on new information.

‘Almost every aspect of clients’ business is impacted:’ Firms adapt for coronavirus
‘Almost every aspect of clients’ business is impacted:’ Firms adapt for coronavirus
Chris Daniels
March 6, 2020
1:24 pm

From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.

MM&M/Deloitte Healthcare Marketers Trend Report 2019: Budgets surged 26%, but good times could soon go up in smoke
MM&M/Deloitte Healthcare Marketers Trend Report 2019: Budgets surged 26%, but good times could soon go up in smoke
Chris Daniels
March 4, 2019
11:30 pm

Marketing budgets surged 26% this year, but with the industry in the government’s crosshairs, the good times aren’t likely to last.

  • From Our Partners