Chris Daniels

Most recent articles by Chris Daniels

How brands can engage audiences on TikTok via search
How brands can engage audiences on TikTok via search
Chris Daniels
August 22, 2022
11:59 am

TikTok is taking the search fight to Google and brands are waking up to the opportunities to target audiences in buy mode with video — especially the lucrative Gen Z cohort.

Buckle up: Even more wage inflation is coming for agencies
Buckle up: Even more wage inflation is coming for agencies
Chris Daniels
July 1, 2022
10:07 am

Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.

No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
No urgency, wrong tone: Baby formula makers are falling flat in communicating with the public
Chris Daniels
May 20, 2022
11:50 am

Yet influencers are filling the gap on social media with information about where moms can find baby formula and other tips.

The impossible dream: How 5 agencies are making the 4-day workweek happen
The impossible dream: How 5 agencies are making the 4-day workweek happen
Chris Daniels
February 28, 2022
3:15 pm

Clients would never support it, goes the old line of thinking. But firms are starting to push that aside with surprising results.

As Omicron emerges, communicators lean on lessons of past 2 years
As Omicron emerges, communicators lean on lessons of past 2 years
Chris Daniels
December 3, 2021
12:13 pm

Experts are advising clients to communicate regularly and clearly, and be ready to act quickly on new information.

‘Almost every aspect of clients’ business is impacted:’ Firms adapt for coronavirus
‘Almost every aspect of clients’ business is impacted:’ Firms adapt for coronavirus
Chris Daniels
March 6, 2020
1:24 pm

From virtual meetings to daily newsletters, agencies are meeting new client needs caused by COVID-19.

MM&M/Deloitte Healthcare Marketers Trend Report 2019: Budgets surged 26%, but good times could soon go up in smoke
MM&M/Deloitte Healthcare Marketers Trend Report 2019: Budgets surged 26%, but good times could soon go up in smoke
Chris Daniels
March 4, 2019
11:30 pm

Marketing budgets surged 26% this year, but with the industry in the government’s crosshairs, the good times aren’t likely to last.

Survey finds marketing salaries are up, but gender gap widens in life sci
Survey finds marketing salaries are up, but gender gap widens in life sci
Chris Daniels
October 1, 2018
7:00 am

Salaries surged 4.8% in 2018 and are up 18.2% the past two years. But while respondents report a high degree of job satisfaction, a growing gender gap in salary remains a black eye for the business.

Nonprofits focus attention on metastatic breast cancer this October
Nonprofits focus attention on metastatic breast cancer this October
Chris Daniels
October 11, 2017
2:30 pm

Susan G. Komen and the Breast Cancer Research Foundation are focusing on raising awareness and research money for the deadliest forms of the disease.

Drugmakers must take the lead on opioid epidemic comms, say experts
Drugmakers must take the lead on opioid epidemic comms, say experts
Chris Daniels
June 20, 2017
2:00 pm

Drugmakers are increasingly facing blame from regulators, lawmakers, and the public as the list of lawsuits and investigations at the state and local levels grows.

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