Claire Gillis

Most recent articles by Claire Gillis

Putting moves on Big Data

Claire Gillis

March 1, 2014

5:00 am

It’s time to make healthcare data Big, and for patients’ sake, sexy

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Living brands: How to build brands in the age of omnichannel

This podcast looks at how to leverage advancements in data, technology, AI and content development in order to become a Living Brand.

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The new brand.com experience

How healthcare manufacturers can improve customer engagement, drive high-value activity and inform future strategy with conversational AI.

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Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

The Healthcare Marketers Trend Survey shows that, as far as channel usage goes, more growth occurred in newer tactics like non-linear video and streaming audio than in some of the more traditional ones.

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A Big C Shift: Rebranding cancer to reflect advances in oncology

Pivoting people’s perception of the disease to match the realities of treatment.

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Claire Gillis

Most recent articles by Claire Gillis

Putting moves on Big Data

MM+M Pinnacle Awards 2024

From Our Partners

Partner Content

Living brands: How to build brands in the age of omnichannel

Partner Content

The new brand.com experience

Partner Content

Shifting market trends are transforming how pharma marketers find, target and engage with patients and providers

Partner Content

A Big C Shift: Rebranding cancer to reflect advances in oncology