Dan McKillen, Author at MM&M - Medical Marketing and Media - Page 3

Dan McKillen

Most recent articles by Dan McKillen

Web Watch

Doctors are people, too. So much so that they’re flocking to a Web “chat room” just for them. Perhaps “chat room” is a misnomer.

Web Watch

The digital revolution has touched all of us in one way or another. Baby boomers might remember the eight track tape player that you could slide in and out of your car. Years later the Sony Walkman was a giant step forward for music lovers on the go. Now we have the three ounce iPod and we can listen to what we want, when we want and where we want.

Web Watch

The “Long Tail of the Internet” is a term used to describe the revenue potential the Internet provides for the millions of small businesses and entrepreneurs that find ways to make money from the Web in less obvious ways than Yahoo! or Google.

Web Watch

The ePharma Summit meeting in Philadelphia at the end of January confirmed just how hot the online health market is right now.

Antidote

This month I’d like to take on a whopper: that drug companies have routinely withheld their expertise in HIV and life-saving treatments from the Third World, and that it has required major arm twisting and embarrassment to get them to participate.

Web Watch

The online health space is hotter than high school love right now. The people at WebMD must be looking over their shoulder.

Web Watch

Happy New Year! 2007 is already shaping up to be a year of accelerated change in the healthcare industry. This may be the first year on record where there will be fewer pharmaceutical sales reps than the previous year.

Web Watch

Eight out of every 10 people that use the Internet go online for health information and most of these people start with a search engine.

Web Watch

Looking for credible health information on the Internet is getting much easier, if you know where and how to look for it.