Dan McKillen, Author at MM&M - Medical Marketing and Media - Page 4

Dan McKillen

Most recent articles by Dan McKillen

Web Watch

While pharmaceutical marketers are gradually getting more sophisticated in their use of the Internet—even designing product sites with customers in mind—a recent survey of consumers indicates there is plenty of room for improvement.

Web Watch

Physicians are warming up to the idea that having an online dialogue with their patients can actually save time, improve patient care and extend their earning capacity, all at the same time.