Mark Read drops more hints about changing WPP
Redefining creativity, giving agency leaders more financial freedom and making client services more consultant-like are on the WPP chief’s agenda.
Most recent articles by Daniel Farey-Jones
Brian Wieser joins Group M to lead business intelligence
Media and advertising analyst moves back to agency world.
Publicis Groupe starts company-wide leadership get-togethers
The holding company is also rolling out online courses to all staff.
WPP merges Y&R and VML under Jon Cook
Y&R CEO David Sable is named non-executive chairman of VMLY&R.
Wunderman buys majority stake in martech company Emark
Emark’s headquarters are in the Netherlands but it also has offices in London, Barcelona and Poland.
Cannes Lions revenue down 9% but marketers spending more
This year’s Cannes Lions festival made 9% less revenue than in 2017 owing to falls in both delegate numbers and awards entries resulting from Publicis Groupe sitting out the event and the organizers truncating the schedule.
SapientRazorfish lays off staff amid rumors the brand will be eliminated
The Publicis-owned agency has laid off around 100 people in the U.S. alone this week
MediaMonks: The lowdown on the company that topped Sorrell’s shopping list
If you were unfamiliar with MediaMonks and want to know more about the company that Martin Sorrell has made his first capture, read on.
Bank brand creates own algorithm to avoid YouTube ad pitfalls
US bank JPMorgan Chase has returned to advertising on YouTube only after developing its own algorithm that ensures its ads are not placed around questionable content.
