Global programmatic spend up 24% in 2018 but will slow next year
New forecast predicts slowing growth as programmatic becomes dominant form of trading digital media.
Most recent articles by Faaez Samadi
IPG acquires Acxiom for $2.3 billion
Data marketing firm will become part of IPG Mediabrands portfolio.
Edelman signs China health comms partnership
The agency will team up with Tsinghua Institute of Health Communication on study on how consumers interact with healthcare content.
