GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.
Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.
HCPs are still OK with hearing from pharma and medical device marketers as long as it’s by email.
Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.
Razorfish Health’s managing director David Paragamian believes the only agencies that will be able to report growth next year will be those that build new structures and offerings, bringing the best of leading lifestyle, B2B, and consumer brands into the context of health.
Leadership was handed over to now co-managing directors Nadine Leonard and James Talerico in 2017.
Closerlook set about reengineering its internal processes to reflect changes in agency responsibilities. eliminating its traditional silos and replacing them with cross-functional groups.
W2O CEO and chairman Jim Weiss, who founded the agency in 2001, says that 2017 marked the agency’s 16th straight year of double-digit growth.
