GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.
Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.
HCPs are still OK with hearing from pharma and medical device marketers as long as it’s by email.
Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.
After three years without revenue growth, The Bloc shook itself up in 2017.
Last year, the Natrel underwent what general manager Nicole Hyland calls a “soft relaunch” around bilateral branding, a new strategy that pairs data and analytics with “sentiment-based information”: emotion, semiotics, ethnography, and anthropology.
According to Flywheel’s executive team, the company enters every year with the same goal: To grow responsibly.
