Haymarket Media MM+M - Medical Marketing and Media
GSW’s creative council looks to ‘protect ideas, nurture them,’ and solve human problems
GSW’s creative council looks to ‘protect ideas, nurture them,’ and solve human problems
August 27, 2018
6:30 pm

GSW’s creative council met for an honest discussion about the agency-client relationship, the tension between data and emotional connection, industry trends, and creativity in the face of regulation.

Marketers address data privacy and pharma’s use of messaging apps
Marketers address data privacy and pharma’s use of messaging apps
August 6, 2018
11:00 am

Marketers explain how pharma can use messaging apps to talk to consumers and patients while being respectful of data privacy.

Infographic | HCPs OK with emails from marketers
Infographic | HCPs OK with emails from marketers
August 1, 2018
2:30 pm

HCPs are still OK with hearing from pharma and medical device marketers as long as it’s by email.

Read the July 2018 Digital Edition
Read the July 2018 Digital Edition
Haymarket Media
July 31, 2018
12:14 pm

Click HERE to read the July digital edition in full!

The 2018 MM&M Awards: The Shortlist
The 2018 MM&M Awards: The Shortlist
July 16, 2018
11:00 am

Find out who made award-winning work this year.

Interview | Sonja Foster-Storch & Michael Austin, GSW
Interview | Sonja Foster-Storch & Michael Austin, GSW
July 9, 2018
7:03 pm

Ad agency GSW and parent company Syneos Health are all about healthcare. A conversation with GSW’s Sonja Foster-Storch, president, North America, and Michael Austin, managing director, creative and technology, on why that’s important.

W2O | 2018
W2O | 2018
July 9, 2018
10:00 am

W2O CEO and chairman Jim Weiss, who founded the agency in 2001, says that 2017 marked the agency’s 16th straight year of double-digit growth.

Pacific Communications | 2018
Pacific Communications | 2018
July 9, 2018
10:00 am

Pacific Communications began rolling out a new program it calls BAI, which stands for brave, authentic and inspiring, to help create ads with more impact.

GSW | 2018
GSW | 2018
July 9, 2018
10:00 am

GSW spent much of 2017 dealing with the pressure of not one but two mergers.

ApotheCom | 2018
ApotheCom | 2018
July 9, 2018
10:00 am

Preaching the high-science gospel proved a smart decision for ApotheCom, with oncology and specialized-medicine clients now comprising more than half of its overall business mix.

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