Alyssa Kopelman, director of corporate marketing, Healthline Media

Most recent articles by Alyssa Kopelman, director of corporate marketing, Healthline Media

How publishers transform data overwhelm into pharma marketing mastery

November 2, 2023

4:00 pm

Collaborate with health publishers to turn overwhelming data streams into focused insights and marketing strategies that resonate with consumers.

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How data analytics and digital strategies accelerate health equity

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations.

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Targeting in 2024: What brands need to know

With 2024 planning underway, now is the time to get strategic about audiences.

Partner Content

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

Partner Content

Rethinking the DTP media equation in cancer

Tools that help connect to hard-to-reach patient populations.

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Alyssa Kopelman, director of corporate marketing, Healthline Media

Most recent articles by Alyssa Kopelman, director of corporate marketing, Healthline Media

How publishers transform data overwhelm into pharma marketing mastery

The MM+M Health Marketing Influencer 25

From Our Partners

Partner Content

How data analytics and digital strategies accelerate health equity

Partner Content

Targeting in 2024: What brands need to know

Partner Content

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Partner Content

Rethinking the DTP media equation in cancer

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