Jeff Greene

Most recent articles by Jeff Greene

Patient Listening: Is Pharma Doing It Right?
Patient Listening: Is Pharma Doing It Right?
Jeff Greene
July 12, 2016
1:00 pm

Imagine if the agencies pitching us mocha lattes faced these consumer beliefs: The latte will hurt when I drink it. The latte might leave me with a rash or cause me to vomit.

What Brand Won the Super Bowl of Pharma?
What Brand Won the Super Bowl of Pharma?
Jeff Greene
February 12, 2016
2:00 pm

Pharma marketers are wondering if these exorbitant media buys ($4.9 million for 30 seconds) were worth the investment for Valeant and AstraZeneca. Was either strategy successful?

Will Pharma Have an Ashley Madison Moment?
Will Pharma Have an Ashley Madison Moment?
Jeff Greene
August 24, 2015
7:30 pm

Ashley Madison’s lesson must be heeded. For all the good pharma has done for the world, it has also created its share of ethical quagmires.

Maybe You Shouldn’t Hire a VP of Digital Strategy
Maybe You Shouldn’t Hire a VP of Digital Strategy
Jeff Greene
March 31, 2015
7:30 pm

Agencies struggle to find VPs of digital strategy (or multichannel strategy or engagement strategy) because they don’t really need one.

How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?
How Can Pharmaceutical Companies Build Closer Relationships With Social Patients?
Jeff Greene
August 20, 2014
3:16 pm

This year, FDA has finally begun to offer some guidance to marketers about digital media. Here’s what social patients say they want

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