Josh Opitz

Most recent articles by Josh Opitz

Transforming healthcare marketing: The MedFluencers strategy for navigating healthcare providers on social media

Josh Opitz

November 20, 2023

3:36 pm

Beyond influence: Crafting impactful, data-driven, education-focused healthcare conversations with the world’s premier network of credentialed digital opinion leaders.

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How data analytics and digital strategies accelerate health equity

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations.

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Targeting in 2024: What brands need to know

With 2024 planning underway, now is the time to get strategic about audiences.

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Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

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Rethinking the DTP media equation in cancer

Tools that help connect to hard-to-reach patient populations.

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Josh Opitz

Most recent articles by Josh Opitz

Transforming healthcare marketing: The MedFluencers strategy for navigating healthcare providers on social media

The MM+M Health Marketing Influencer 25

From Our Partners

Partner Content

How data analytics and digital strategies accelerate health equity

Partner Content

Targeting in 2024: What brands need to know

Partner Content

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Partner Content

Rethinking the DTP media equation in cancer

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