The McCann Health session invited David Nutter, the director of the “Red Wedding” episode of “Game of Thrones” and many other cool TV moments, to talk to delegates about courage and creativity.
Seeing patients as more than the sum of their body parts
Donna Murphy and Doug Burcin, global CEO’s of Havas Health, exhorted delegates to “get up, wake up, move around” before the start of their session. What followed was a more humbling wake-up call.
Futurist Silva: Technology is how we impregnate the world with mindfulness
PHD Worldwide invited Jason Silva, a filmmaker, futurist and techno-philosopher, to give the delegates a sense of the vast possibilities that are ahead in healthcare.
This second-day session focused on the topic of talent recruitment, with RIch Levy sharing sobering results of student surveys FCB Health had conducted. The upshot, most advertising and marketing students were not considering healthcare, and would only ponder it as an option if they literally had nowhere else to go.
LionsHealth’s final afternoon began with perspective from Taiwan’s HCPR, with a focus on empowering, rather than frightening patients, in order to encourage people to take positive action for their health.
Pharma companies are not the friendliest to the media. At PRWeek, we encountered an exception recently, when Bristol-Myers Squibb invited our new healthcare reporter on a media tour of the company’s new oncology facilities, along with reporters from major business dailies and weeklies.
