With newly expanded offices in New York City and Dublin, Kinetix boasts “foundational expertise in health system and managed markets AOR activity,” according to cofounder and president Sarah NcNulty.
The agency vows to go beyond the deep insights promised by competitors to deliver scientific, strategic, and creative services that are “anything but typical.”
Building on a rebranding effort, the agency has been on a mission to “design great impact moments, not just for individual brands, but also for the companies themselves,” according to PulseCX CEO David Zaritsky.
Partners + Napier’s wide experience has given the 125-person agency a “holistic perspective on the industry,” says Courtney Cotrupe, managing director of the firm.
Though Rochester, New York-based Butler/Till boasts a long history in pharmaceutical and medical marketing, it only launched its health group division in 2015.
Benchworks beefed up its creative team with the hire of group creative director Jake King, formerly of CorasCloud and Wunderman DC, and several others to staff the Philadelphia outpost.
Despite the increasing importance of the CIO post, top technology professionals still find it hard to break into the uppermost ranks at life-sciences companies.
Healthcare industry seeks to reform its position as hacking target
Given the value of its data and its relatively backward security measures, the healthcare industry has become a prime target for hackers. But industry experts say changes are afoot.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix