Ken Deutsch and Debra Skinner

Most recent articles by Ken Deutsch and Debra Skinner

Gretel Trails: Following the breadcrumbs to better omnichannel insights

September 6, 2023

10:00 am

Gretel allowed JPA Health to improve its ability to target messages to diverse audiences, but today it can do so faster and more efficiently than ever with Gretel Trails.

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Will pharma finally reach out to minorities before the government forces their hand?

Why must the pharma industry consistently be positioned as an opponent? The government should seek “win-win” situations rather than “victories over …” situations. We still have a long way to go.

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3 reasons the point of care is key for improving medication adherence

To overcome adherence obstacles, support needs to begin the moment a prescription is written and continue throughout the patient journey.

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Laser focus your strategy: Data-driven marketing for oncology and rare diseases

How to use audience data to take your targeting capabilities to the next level.

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The transformative impact of telehealth and point-of-care on healthcare marketing

Delivering educational content where and when it matters most.

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Ken Deutsch and Debra Skinner

Most recent articles by Ken Deutsch and Debra Skinner

Gretel Trails: Following the breadcrumbs to better omnichannel insights

The MM+M Media Summit

From Our Partners

Partner Content

Will pharma finally reach out to minorities before the government forces their hand?

Partner Content

3 reasons the point of care is key for improving medication adherence

Partner Content

Laser focus your strategy: Data-driven marketing for oncology and rare diseases

Partner Content

The transformative impact of telehealth and point-of-care on healthcare marketing

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