One conversation with a real patient—followed by many more conversations with more patients—helped me see how important our work can be in the eyes of patients.
Every brand, like every celebrity, gets 15 minutes of fame at launch time. When that moment comes, will your brand have what it takes to turn 15 minutes into a lifetime of success?
Launches are stressful. There’s a lot on the line and that means a lot of intense emotions will be on display. What’s the best way to help your team stay calm and press on? Be a positive force of energy.
Your brand’s approval date is a lot like a baby’s due date: you can mark off the days on your calendar but the truth is, it’s on its own timeline and there’s not a whole lot you can do about it. Here’s how to ready yourself.
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MM+M Transform: The Patient, Provider and Payer Engagement Matrix