Kurt Robinson, senior vice president, Swoop

Most recent articles by Kurt Robinson, senior vice president, Swoop

A new measure of success in 2023: Leveraging audience as currency
A new measure of success in 2023: Leveraging audience as currency
Kurt Robinson, senior vice president, Swoop
June 6, 2023
8:00 am

It’s time to rethink what you value as a health marketer — instead of relying on vanity metrics like clicks and views to indicate success, campaign performance must be tied to script lift — this is achievable by prioritizing audience quality.

How data-driven linear unifies TV planning, activation and measurement
How data-driven linear unifies TV planning, activation and measurement
Kurt Robinson, senior vice president, Swoop
October 26, 2022
11:46 am

Data-driven linear (DDL) represents a tremendous opportunity for health marketers to reach condition-specific patients and spend smarter on TV advertising by optimizing media across channels. Here’s what that means for your budget and campaign effectiveness.

Why data-driven linear is the last piece of the marketing puzzle
Why data-driven linear is the last piece of the marketing puzzle
Kurt Robinson, senior vice president, Swoop
September 27, 2022
9:30 am

Reduce waste, optimize media and achieve cross-channel attribution by unifying television.

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