Five things for pharma marketers to know: Wednesday, February 21, 2018
AbbVie reports successful elagolix trial; White House touts short-term insurance plans; Mayo Clinic chief to retire.
Most recent articles by Lauren Evans
Five things for pharma marketers to know: Friday, February 16, 2018
Roche to acquire Flatiron Health for $1.9B; FDA considers allowing pre-symptom Alzheimer’s drug tests; Marijuana producer branches into pharma.
Five things for pharma marketers to know: Thursday, February 15, 2018
CMS forecasts prescription drug spending to hit $5.7T by 2026; Ipsen predicts cancer drug shopping spree; Omnicom numbers miss estimates on revenue.
Study: Only one-quarter of clinicians comfortable with value-based payment program
Healthcare providers may understand its importance, but across the board not many are ready to meet the requirements of the program QPP, according to a study.
Latest set of Humira commercials debuts to mixed patient response
Critics said the initial spots unnecessarily blamed IBD sufferers.
Omnicom Health acquires Snow Companies
Snow Companies, which emphasizes patient storytelling, was founded by Brenda Snow in 2001.
Merck hands off to Jim Kelly for Super Bowl, World Cancer Day combo campaign
This year, the Super Bowl and World Cancer Day fall on the same date.
Publicis Health names Alexandra von Plato as CEO
The network also appointed her predecessor, Nick Colucci, as COO of Publicis Communications North America, effective immediately.
