Leonardo Lopez Carreno MM+M - Medical Marketing and Media

Leonardo Lopez Carreno

Most recent articles by Leonardo Lopez Carreno

Foundation Medicine TV ad evokes emotion triggered by cancer diagnosis
Foundation Medicine TV ad evokes emotion triggered by cancer diagnosis
Leonardo Lopez Carreno
July 29, 2019
3:57 pm

The ad is part of the diagnostic firm’s educational campaign that seeks to raise awareness of the need for comprehensive genomic profiling.

GSK cools generics burn, sees vaccine and consumer sales hikes
GSK cools generics burn, sees vaccine and consumer sales hikes
Leonardo Lopez Carreno
July 26, 2019
2:04 pm

A standout Q2 performance by GSK’s meningitis shot helped offset genericization of off-patent asthma med Advair.

FDA warns CBD product marketer for touting health claims online
FDA warns CBD product marketer for touting health claims online
Leonardo Lopez Carreno
July 24, 2019
3:54 pm

The cannabis outfit received a warning letter for marketing unapproved CBD products via unsubstantiated claims in its online store and social media, the FDA said.

Novartis looks to settle doc-bribery suit; CEO shares update on Zolgensma coverage
Novartis looks to settle doc-bribery suit; CEO shares update on Zolgensma coverage
Leonardo Lopez Carreno
July 19, 2019
1:22 pm

The Swiss drugmaker, which reported an otherwise upbeat second quarter, allocated a substantial reserve to settle bribery charges stemming from the suit.

Trump’s price-disclosure rule is DOA, but not idea to include costs in EHRs
Trump’s price-disclosure rule is DOA, but not idea to include costs in EHRs
Leonardo Lopez Carreno
July 17, 2019
10:49 am

EHRs may be a viable channel for stimulating patient-doctor dialogue about the cost of care, say researchers and agencies.

J&J moving forward with U.S. peds application for Xarelto, as Bayer preps European filing
J&J moving forward with U.S. peds application for Xarelto, as Bayer preps European filing
Leonardo Lopez Carreno
July 10, 2019
2:29 pm

An approval could fill a treatment gap in this population while helping Xarelto one-up rivals.

Andrew Bast joins Greater Than One as chief strategy officer
Andrew Bast joins Greater Than One as chief strategy officer
Leonardo Lopez Carreno
July 2, 2019
1:49 pm

He previously worked at Concentric Health Experience.

Breaking conventions to get men to discuss hard-to-talk-about conditions
Breaking conventions to get men to discuss hard-to-talk-about conditions
Leonardo Lopez Carreno
June 26, 2019
3:04 pm

Throughout Men’s Health Month, pharma and healthcare organizations have been using earned, shared and paid media to spur men to break their stereotypical reluctance to talk about health conditions.

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