Foundation Medicine TV ad evokes emotion triggered by cancer diagnosis
The ad is part of the diagnostic firm’s educational campaign that seeks to raise awareness of the need for comprehensive genomic profiling.
Most recent articles by Leonardo Lopez Carreno
GSK cools generics burn, sees vaccine and consumer sales hikes
A standout Q2 performance by GSK’s meningitis shot helped offset genericization of off-patent asthma med Advair.
FDA warns CBD product marketer for touting health claims online
The cannabis outfit received a warning letter for marketing unapproved CBD products via unsubstantiated claims in its online store and social media, the FDA said.
Novartis looks to settle doc-bribery suit; CEO shares update on Zolgensma coverage
The Swiss drugmaker, which reported an otherwise upbeat second quarter, allocated a substantial reserve to settle bribery charges stemming from the suit.
Trump’s price-disclosure rule is DOA, but not idea to include costs in EHRs
EHRs may be a viable channel for stimulating patient-doctor dialogue about the cost of care, say researchers and agencies.
J&J moving forward with U.S. peds application for Xarelto, as Bayer preps European filing
An approval could fill a treatment gap in this population while helping Xarelto one-up rivals.
Andrew Bast joins Greater Than One as chief strategy officer
He previously worked at Concentric Health Experience.
Breaking conventions to get men to discuss hard-to-talk-about conditions
Throughout Men’s Health Month, pharma and healthcare organizations have been using earned, shared and paid media to spur men to break their stereotypical reluctance to talk about health conditions.
