Global CMO Lisa Bacus on the healthcare brand’s purpose-driven mission.
The campaign from Ad Council, Truth Initiative and the White House Office of National Drug Control Policy kicked off in June.
CEO Michael Roth praised IPG’s performance in healthcare in Q3 as helping to lead U.S. growth.
The group created a bespoke agency unit for the business, according to people with knowledge of the matter.
Roth has run the holding company since 2005.
Industry experts weigh in on the potential impact of Scott Kauffman’s departure.
Driver will help connect cancer patients to the best treatment options worldwide.
The world’s largest ad agency group has ended its search for Martin Sorrell’s successor.
Credera – like consultancies – has direct access to Fortune 500 C-suite execs.
The holding company’s net revenue jumped 5.6% in the second quarter.
MM+M is proud to announce the fourth annual Pinnacle Awards program, which celebrates the medical marketing industry’s most venerable marketers, strategists and creators.
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