J&J makes a $100 million diversity pledge. Does it go far enough?
The pledge arrived as the pandemic continued its surge, with minority communities particularly hard hit, and as cultural dialogue heated up within the industry.
The pledge arrived as the pandemic continued its surge, with minority communities particularly hard hit, and as cultural dialogue heated up within the industry.
Cahill assumes the role on January 1, as current chief exec Wendy Lund departs for a comms role at Merck spinoff Organon.
Both vaccines have been shown to have 90%-95% efficacy. Differences in how they need to be stored could dictate how the shots are distributed.
Getting more people interested in vaccination will depend on a pivot from a biomedical mode of discussing vaccination to a more civic conversation, urges one public health expert in this Q&A.
The vaccine candidate showed a 90% efficacy rate in preventing infections. The data came the same day President-Elect Biden advanced his plan to control the pandemic.
From COVID-safe photography to letting patients direct and produce their own videos, pharma’s commercial tactics – and their results – look a lot different nowadays.
Telemedicine integration — connecting patients “from ad to doctor” — is poised to become a fixture of multichannel drug marketing.
The Department of Health and Human Services drafted public health officials and celebs to push a “defeat despair” message. But if this qualifies as an embrace of science, it’s too late.
Amid the pandemic, nurse practitioners and physician assistants have seen their practice authority surge. They’d like marketers to adjust their educational and promotional pitches accordingly.
Fresh off the firm’s $18.5 billion megadeal to acquire Livongo, Teladoc’s chief medical officer says it’s working to find the right mix of virtual and in-person care.