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Marc Iskowitz

Most recent articles by Marc Iskowitz

Syneos Health hooks up with Aetion for real-world data pact
Syneos Health hooks up with Aetion for real-world data pact
Marc Iskowitz
August 3, 2021
10:38 am

The deal integrates the companies’ data collection and evidence tools.

First look: Oxbryta spot aims to empower patients with sickle cell
First look: Oxbryta spot aims to empower patients with sickle cell
Marc Iskowitz
August 2, 2021
9:05 am

The spot marks the first branded TV work in the category.

Leadership changes lead to attrition at the top of Ogilvy Health
Leadership changes lead to attrition at the top of Ogilvy Health
Marc Iskowitz
July 29, 2021
5:09 pm

Ogilvy Health has seen turnover at the executive level since new global leadership took over a year ago.

Komodo Health broadens data offering with Breakaway Partners buy
Komodo Health broadens data offering with Breakaway Partners buy
Marc Iskowitz
July 27, 2021
11:07 am

The acquisition beefs up Komodo’s data set by marrying its real-world evidence with Breakaway’s market-access intel.

Aduhelm marketing tactics draw increased scrutiny
Aduhelm marketing tactics draw increased scrutiny
Marc Iskowitz
July 26, 2021
3:34 pm

Already mired in controversy, the Alzheimer’s drug came under fresh scrutiny for its marketing, as Biogen execs reported slow sales and sought to fend off criticism.

Is there a ‘right’ way to address healthcare in the Black community?
Is there a ‘right’ way to address healthcare in the Black community?
Marc Iskowitz
July 22, 2021
4:15 pm

‘Vax That Thang Up,’ created by a rap legend and an Atlanta multicultural agency, has raised the question anew.

Marketing’s diversity problem — and why it’s about to get even tougher
Marketing’s diversity problem — and why it’s about to get even tougher
Marc Iskowitz
July 16, 2021
3:20 pm

A big play for talent, expected by summer’s end, is likely to exacerbate the dearth of diversity in the healthcare marketing space.

Ogilvy Health taps Kim Johnson as global CEO
Ogilvy Health taps Kim Johnson as global CEO
Marc Iskowitz
July 8, 2021
12:00 pm

Johnson replaces Kate Cronin, who decamped last month for Moderna.

The disaster that awaits Aduhelm’s marketers
The disaster that awaits Aduhelm’s marketers
Marc Iskowitz
June 24, 2021
5:00 am

The first newly approved drug for Alzheimer’s since 2003 should be a glamour assignment for marketers. Here’s why it’s not.

Memos reveal extent of FDA’s internal discord over Aduhelm
Memos reveal extent of FDA’s internal discord over Aduhelm
Marc Iskowitz
June 23, 2021
2:34 pm

The agency’s controversial approval of Biogen’s Alzheimer’s med went against its own biostatisticians’ negative review, newly released memos show.

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