Family members ducked responsibility for Purdue’s marketing misdeeds, despite exerting substantial oversight over the company’s management for many years.
The women-led investment firm fills a niche between a traditional venture fund and a commercialization agency, founder says.
Publicis Health Media’s Jan Weinstein is donating her plasma – and super-potent antibodies – to the development of COVID-19 therapies.
The pledge arrived as the pandemic continued its surge, with minority communities particularly hard hit, and as cultural dialogue heated up within the industry.
Cahill assumes the role on January 1, as current chief exec Wendy Lund departs for a comms role at Merck spinoff Organon.
Both vaccines have been shown to have 90%-95% efficacy. Differences in how they need to be stored could dictate how the shots are distributed.
Getting more people interested in vaccination will depend on a pivot from a biomedical mode of discussing vaccination to a more civic conversation, urges one public health expert in this Q&A.
The vaccine candidate showed a 90% efficacy rate in preventing infections. The data came the same day President-Elect Biden advanced his plan to control the pandemic.
From COVID-safe photography to letting patients direct and produce their own videos, pharma’s commercial tactics – and their results – look a lot different nowadays.
Telemedicine integration — connecting patients “from ad to doctor” — is poised to become a fixture of multichannel drug marketing.
Get to know each of these companies by learning about their culture, work/life balance, D&I initiatives and more.
OptimizeRx’s Chris DiCostanzo and Rebecca Love explain the value of reaching patients and HCPs when it matters most.
Talking Medicines’ Jo Halliday discussed how the pharmaceutical sector can better understand the voice of the patient.
Learn about Intouch Group’s journey to foster I+D so that its inclusive culture translates into inclusive healthcare marketing.
Any EHR provider delivering a quality solution should be able to answer these six questions.
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