Matthew Miller

Most recent articles by Matthew Miller

COVID erased $63b in global adspend, and 2021 will only give back 59% of that

Matthew Miller

November 30, 2020

4:01 pm

The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019’s level of spend.

From Our Partners

Partner Content

Why your multi-channel marketing mix should include EHR point-of-care marketing

How can biopharma companies and their marketing partners effectively reach HCPs with their approved brand awareness messaging without going into provider offices? The answer: through their EHRs.

Partner Content

Comedy just may be the answer to healthcare’s “social problem”

A dramatic increase in social media coupled with a rise in humor as a means of expression opens the door for healthcare brands to engage.

Partner Content

Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such

The rise of the home care and testing market has had an irreversible impact on healthcare as a whole.

Partner Content

A killer instinct for healthcare: Spectrum Science gives talent free rein to push boundaries

Answering MM+M’s call for an original movie poster representing their agency, the science-loving specialists at independent agency Spectrum Science embraced their killer instinct. We’re pulling back the [shower] curtain for a look into the process and people.

HAYMARKET MARKETING COMMUNICATIONS:

HAYMARKET MARKETING COMMUNICATIONS:

Quick Links

Matthew Miller

Most recent articles by Matthew Miller

COVID erased $63b in global adspend, and 2021 will only give back 59% of that

Culture drives the company

From Our Partners

Partner Content

Why your multi-channel marketing mix should include EHR point-of-care marketing

Partner Content

Comedy just may be the answer to healthcare’s “social problem”

Partner Content

Self-Health and Self-Help: At-home diagnostics are the future of healthcare and marketers need to treat it as such

Partner Content

A killer instinct for healthcare: Spectrum Science gives talent free rein to push boundaries

Thank you for accessing MM+M.