Matthew Miller MM+M - Medical Marketing and Media

COVID erased $63b in global adspend, and 2021 will only give back 59% of that

COVID erased $63b in global adspend, and 2021 will only give back 59% of that

Matthew Miller

November 30, 2020

4:01 pm

The latest forecast from WARC calls for a 10.2% drop in global ad spend in 2020, and the organization says it will take until 2022 to recover to 2019’s level of spend.

From Our Partners

Engaging partners early in the commercialization process is key to success

Partner Content

Engaging partners early in the commercialization process is key to success

Creating a solid branding foundation and market access strategy will pay off down the road.

Why product design and usability matter in supporting HCP engagements

Partner Content

Why product design and usability matter in supporting HCP engagements

In this podcast, Healio’s Andrea Gaymon, chief product officer and Matthew Dechen, VP, deep engagement and custom solutions, discuss how good product design and usability are essential today in delivering online engagements and supporting HCP education.

Return to work with Steph Garcia and Steve Madden

Partner Content

Return to work with Steph Garcia and Steve Madden

Tune in to hear Chief People Officer, Steph Garcia, explain how Real Chemistry is leading the way in return to work strategy.

Best practices for patient audience targeting and measurement

Partner Content

Best practices for patient audience targeting and measurement

How AI and machine learning sharpen measurement.