Tracy Doyle, CEO of Phoenix Group, describes how the speakers bureau is evolving in a digital economy, including opportunities related to advancing content using virtual reality and augmented reality, and the potential for using OTT and artificial intelligence to drive peer-to-peer engagement. This video is presented by Phoenix Group and produced by the MM&M Content Lab.
Christie Anbar, managing director of Chamberlain, Syneos Health, discusses key trends in pharma marketing spend, including predictive analytics, patient centricity, co-creating content with advocates, and integrated marketing. This video is presented by Syneos Health and produced by the MM&M Content Lab.
How can artificial intelligence improve the patient’s experience with an HCP? Justin Chase, EVP, head of digital innovation, media, social for Intouch Solutions, looks at the future of AI within healthcare. This video is presented by Intouch Solutions, and produced by the MM&M Content Lab.