Paul Kallukaran, CMI/Compas

Most recent articles by Paul Kallukaran, CMI/Compas

Machine Learning Helps Marketers

February 20, 2018

12:00 pm

For some, the term machine learning may conjure up images of virtual assistants or automated tools.

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How data analytics and digital strategies accelerate health equity

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations.

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Targeting in 2024: What brands need to know

With 2024 planning underway, now is the time to get strategic about audiences.

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Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Generating elevated script lift through TV campaigns is possible with strategic targeting and delivery.

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Rethinking the DTP media equation in cancer

Tools that help connect to hard-to-reach patient populations.

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Paul Kallukaran, CMI/Compas

Most recent articles by Paul Kallukaran, CMI/Compas

Machine Learning Helps Marketers

MM+M 40 Under 40

From Our Partners

Partner Content

How data analytics and digital strategies accelerate health equity

Partner Content

Targeting in 2024: What brands need to know

Partner Content

Rethinking TV advertising: Prioritizing privacy-safe custom audiences to increase conversion and improve outcomes

Partner Content

Rethinking the DTP media equation in cancer

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