Robert Smith

Most recent articles by Robert Smith

Cancer Research UK ‘Right Now’ campaign returns to highlight research impact

Robert Smith

December 20, 2017

9:00 pm

Cancer Research UK’s ‘Right Now’ brand campaign will return in 2018 with a new focus highlighting the impact that research has on people suffering with cancer.

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Thought leadership: The key to connecting with healthcare decision-makers

Organizations can partner with Advisory Board Sponsorship to create content and events that elevate their thought leadership.

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Empowered engagement: How audience-centric strategies drive healthcare marketing success

During this conversation, hear from Swoop and Bayer about how brands can think differently about their targeting strategies to optimize engagement, improve patient outcomes, and drive Rx lift.

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Will pharma finally reach out to minorities before the government forces their hand?

Why must the pharma industry consistently be positioned as an opponent? The government should seek “win-win” situations rather than “victories over …” situations. We still have a long way to go.

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3 reasons the point of care is key for improving medication adherence

To overcome adherence obstacles, support needs to begin the moment a prescription is written and continue throughout the patient journey.

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Robert Smith

Most recent articles by Robert Smith

Cancer Research UK ‘Right Now’ campaign returns to highlight research impact

The MM+M Media Summit

From Our Partners

Partner Content

Thought leadership: The key to connecting with healthcare decision-makers

Partner Content

Empowered engagement: How audience-centric strategies drive healthcare marketing success

Partner Content

Will pharma finally reach out to minorities before the government forces their hand?

Partner Content

3 reasons the point of care is key for improving medication adherence

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