Sarah Mahoney, Author at MM&M - Medical Marketing and Media - Page 2

Sarah Mahoney

Most recent articles by Sarah Mahoney

EHR Update: Record Correction

Of all the channels through which brands can connect with HCPs, electronic health records have long been considered the most stubbornly and frustratingly impenetrable. Might advances in analytics and cloud technology, among other recent innovations, help simplify the EHR equation? Sarah Mahoney investigates

Communication Shakedown

Communication Shakedown

Long the only game in town, health insurers—many have observed—never mastered the art of customer service. But with a host of tech- and service-savvy upstarts making plays for “their” customers, the rules have changed. Sarah Mahoney examines how the new breed of insurers—who mix high tech with high touch—are trying to outflank the establishment

Cloud Marketing: Cloud Power

Cloud Marketing: Cloud Power

For all the talk about “the cloud,” it promises most players in the pharma loop—sales and marketing execs, R&D teams and even the FDA—a better and faster way of doing business. Sarah Mahoney reports on how “the cloud” has become much more than a buzzword, and on what’s inhibiting adoption